IBM SPSS Conjoint - Software Subscription and Support Renewal (1 year) - 1 concurrent user
Mfg # E09PLLL
CDW # 4530224
Software Details
- Software Subscription and Support Renewal (1 year)
- Passport Advantage Express
- Win
- 1 concurrent user
- Linux
- Mac
Know your gear
IBM SPSS Conjoint gives you a realistic way to measure how individual product attributes affect people's preferences.
When you use both conjoint analysis and competitive product market research for your new products, you are less likely to overlook product dimensions that are important to your customers or constituents, and more likely to successfully meet their needs.
With IBM SPSS Conjoint, you can easily measure the tradeoff effect of each product attribute in the context of a set of product attributes - as consumers do when making purchasing decisions.
When you use both conjoint analysis and competitive product market research for your new products, you are less likely to overlook product dimensions that are important to your customers or constituents, and more likely to successfully meet their needs.
With IBM SPSS Conjoint, you can easily measure the tradeoff effect of each product attribute in the context of a set of product attributes - as consumers do when making purchasing decisions.