IBM SPSS Direct Marketing Server - Software Subscription and Support Renewa

Mfg. Part: E09QVLL-BL | CDW Part: 2355551 | UNSPSC: 43232303
Availability: Call Call for availability
Warranties
Request Pricing
Product Details
  • Software Subscription and Support Renewal ( 1 year )
  • 1 PVU
  • Passport Advantage Express
  • Linux
  • Win
  • AIX
  • HP-UX
  • Solaris SPARC
View Full Product Details
Made For Each Other
Quick View
Total Price:
Back to Top

Product Overview

Main Features
  • Software Subscription and Support Renewal ( 1 year )
  • 1 PVU
  • Passport Advantage Express
  • Linux
  • Win
  • AIX
  • HP-UX
  • Solaris SPARC
IBM SPSS Direct Marketing helps you understand your customers in greater depth, improve your marketing campaigns and maximize the ROI of your marketing budget.

You want your marketing programs to be as profitable as possible, and gaining insight into the information contained in your customer data can help you reach this goal. To understand your contacts in greater depth, you can perform various kinds of analyzes, including recency, frequency, and monetary value analysis, cluster analysis and prospect profiling. You can also take the necessary steps to improve your campaigns through postal code analysis, propensity scoring and control package testing.

Until recently, these types of analyzes have required a lot of time and special expertise. Now, IBM SPSS Direct Marketing provides you with all the tools you need to conduct these analyzes easily - and with confidence in your results. Although this module in the IBM SPSS family of statistics products relies on powerful analytics, you don't need to be a statistician or programmer to use it. Rather, the intuitive interface guides you, enabling you to classify customers in just a few easy steps.