IBM Unica Optimize - Software Subscription and Support Renewal (1 year) - 1 resource value unit

Optimize results, balancing marketing goals, contact preferences & business constraints. With Unica Optimize, marketers can determine the optimal contact strategy over time for each customer or prospect. Unica Optimize looks across scheduled communications and balances marketing goals with corporate objectives and constraints to ensure the optimal message is delivered at the optimal time.

Unica Optimize's market-leading contact optimization capabilities enable marketers to become more customer-centric and less product-centric: marketers can find the best communication for each customer, not the best customer for each marketing campaign. Better results come from better choices about which customers should be included in which campaigns, and which individual offers and message each customer should receive. Limiting how many messages each customer receives and ensuring each customer gets the optimal message to advance the relationship means fewer opt-outs and tune-outs, Unica Optimize decreases customer fatigue and improve customer relationships. The optimization process eliminates wasted and counterproductive communications, while achieving the same results.