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Positive customer experience is an increasingly important ingredient for companies to win and retain customers. Customer engagement from Microsoft Dynamics CRM helps companies deliver exceptional customer experiences, creating long-term relationships, based on knowledge and trust. Today, the process of engaging customers can't be one-size-fits-all. It needs to be adaptive across all touch points and within the context of who your customer is and what they are doing. Intelligent customer engagement enables your company to build customer trust, loyalty, and insight, while also enabling your sales, service, and marketing professionals to be as productive as possible. With customer engagement by Microsoft, your company will deliver exceptional customer experiences.