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IBM SPSS Direct Marketing - Fixed Term License ( 1 year )

Mfg. Part: E09K9LL-BL | CDW Part: 2355479 | UNSPSC: 43232303
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  • Fixed Term License ( 1 year ) + Software Subscription and Support
  • 1 authorized user
  • subsequent
  • Passport Advantage Express
  • Linux
  • Win
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Product Overview
Main Features
  • Fixed Term License ( 1 year ) + Software Subscription and Support
  • 1 authorized user
  • subsequent
  • Passport Advantage Express
  • Linux
  • Win
  • Mac
IBM SPSS Direct Marketing helps you understand your customers in greater depth, improve your marketing campaigns and maximize the ROI of your marketing budget.

You want your marketing programs to be as profitable as possible, and gaining insight into the information contained in your customer data can help you reach this goal. To understand your contacts in greater depth, you can perform various kinds of analyzes, including recency, frequency, and monetary value (RFM) analysis, cluster analysis and prospect profiling. You can also take the necessary steps to improve your campaigns through postal code analysis, propensity scoring and control package testing.

Until recently, these types of analyzes have required a lot of time and special expertise. Now, IBM SPSS Direct Marketing provides you with all the tools you need to conduct these analyzes easily - and with confidence in your results. Although this module in the IBM SPSS family of Statistics products relies on powerful analytics, you don't need to be a statistician or programmer to use it. Rather, the intuitive interface guides you, enabling you to classify customers in just a few easy steps.

Technical Specifications
Specifications are provided by the manufacturer. Refer to the manufacturer for an explanation of the print speed and other ratings.
System Requirements
Platform: Linux , MacOS , Windows

Software
Bundled Support: Software Subscription and Support
License Category: Subscription license
License Qty: 1 authorized user
License Type: Fixed Term License
License Validation Period: 1 year
Licensing Program: Passport Advantage Express

Service
Support Details Full Contract Period: 1 year

Header
Brand: IBM
Compatibility: Mac , PC , Unix
Manufacturer: IBM
Packaged Quantity: 1
Product Line: IBM SPSS Direct Marketing

Service & Support
Type: New releases update

Service & Support Details
Service Type: New releases update



Response Time: 2 hours
Service Availability (Hours a Day): Business hours
Service Type: Phone consulting



Service Availability (Days a Week): Monday-Sunday
Service Availability (Hours a Day): 24 hours a day
Service Type: Emergency phone consulting



Service Type: Web knowledge base access



Service Type: E-mail consulting

General
Category: Business applications
Subcategory: Business - CRM software

Licensing
License Pricing: Subsequent , Volume

 
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12/3/2016 3:52:12 PM
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