IBM SPSS Direct Marketing - Software Subscription and Support Reinstatement

IBM SPSS Direct Marketing helps you understand your customers in greater depth, improve your marketing campaigns and maximize the ROI of your marketing budget.

You want your marketing programs to be as profitable as possible, and gaining insight into the information contained in your customer data can help you reach this goal. To understand your contacts in greater depth, you can perform various kinds of analyzes, including recency, frequency, and monetary value (RFM) analysis, cluster analysis and prospect profiling. You can also take the necessary steps to improve your campaigns through postal code analysis, propensity scoring and control package testing.

Until recently, these types of analyzes have required a lot of time and special expertise. Now, IBM SPSS Direct Marketing provides you with all the tools you need to conduct these analyzes easily - and with confidence in your results. Although this module in the IBM SPSS family of Statistics products relies on powerful analytics, you don't need to be a sta