IBM Unica Leads - Software Subscription and Support Renewal (1 year) - 1 install
Mfg # E0C03LL
CDW # 3222847
| UNSPSC 43232314
Software Details
- Software Subscription and Support Renewal (1 year)
- Passport Advantage Express
- Win
- Solaris SPARC
- 1 install
- Linux
- AIX
Know your gear
In today's results-driven marketing environment, marketers must do more than just generate leads and throw them over the fence to the sales team. Leads must be qualified, enriched, prioritized and tracked.
But how can marketers improve their lead management process? How can they get better visibility into the performance of leads after they are handed off to the sales team or partners? How can marketers improve the routing of leads to ensure leads are timely and delivered to the right person for quick action?
The answer is Unica Leads, which improves the end-to-end lead management process and fills the critical gap between marketing and sales. With Unica Leads, marketers can more effectively qualify, prioritize, and assigns leads, notify and deliver leads to sales teams and qualified agents, and more accurately measure the effectiveness of marketing-generated leads.
But how can marketers improve their lead management process? How can they get better visibility into the performance of leads after they are handed off to the sales team or partners? How can marketers improve the routing of leads to ensure leads are timely and delivered to the right person for quick action?
The answer is Unica Leads, which improves the end-to-end lead management process and fills the critical gap between marketing and sales. With Unica Leads, marketers can more effectively qualify, prioritize, and assigns leads, notify and deliver leads to sales teams and qualified agents, and more accurately measure the effectiveness of marketing-generated leads.