Research Hub > NRF 2024: How RFID is Making Retail Smarter
4 min

NRF 2024: How RFID is Making Retail Smarter

Retailers have started to use radio frequency identification tags in a variety of new ways to drive business outcomes.


Andy Szanger, Director of Strategic Industries, CDW

Gina Cox, Senior Retail IT Consultant, CDW

Video Highlights:

  • Radio frequency identification tags traditionally have been used for inventory management and loss prevention, and they’re still very effective for those purposes.
  • RFID tags are now being used in new ways to reduce customer and employee friction in the retail space.
  • Tech knowledge and the cost of the tags remain challenges for some retailers looking to implement RFID technology.

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Joe Kuehne

Associate Editorial Director, BizTech Magazine
Joe Kuehne is the associate editorial director for BizTech magazine.