Video
4 min
NRF 2025: Unified Commerce is the Next Evolution of Omnichannel Retail
Unified commerce isn’t just a buzzword. It’s a strategy that aims to bring together customer data to provide the most seamless shopping experience across all retail channels.
Participants:
Josh Sevcik, Lead Commerce Strategist, CDW
Video Highlights:
- Unified commerce is breaking down silos to provide retailers with a holistic view of their customers.
- Data is the key to delivering a frictionless experience for customers shopping across all retail channels.
- Centralizing retail data on a single platform also allows for better inventory management.
