CSM to CRM: The ServiceNow Advantage to Transforming the Customer Experience

Are you ready to transform your customer journey and elevate your brand? Dive into our on-demand webinar, where we explore how ServiceNow is revolutionizing the way organizations manage customer experiences from start to finish.

In this webinar, we break down the evolution from customer service management (CSM) to customer relationship management (CRM) and showcase how ServiceNow’s powerful platform bridges the gap between sales, service and support.

Here’s what you’ll learn:

• CSM vs. CRM: Understand the key differences and how they complement each other to create seamless, connected workflows.
• The ServiceNow advantage: Discover how a single data model, AI-driven insights and omnichannel capabilities can transform your customer interactions.
• Shifting left: Learn how to engage customers earlier in their journey, reduce friction and deliver proactive, personalized experiences.
• Scalability and growth: See how ServiceNow’s modular design and intelligent workflows help prepare your organization for tomorrow’s challenges.

Whether you’re looking to optimize your current CSM implementations or explore ServiceNow’s CRM capabilities, this webinar features actionable insights and real-world examples to inspire you.

Watch the webinar on-demand now and take the first step toward a more connected, customer-centric experience.