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Building a Secure Federal Customer Experience

Federal mandates and citizen expectations have raised the bar for digital services, underscoring the need for secure, scalable platforms that improve access and trust.

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IN THIS ARTICLE

Federal agencies are under growing pressure to deliver digital services that are accessible, efficient and secure. A series of mandates has elevated customer experience from an IT concern to a governmentwide priority tied directly to mission delivery and trust in government. To improve the citizen experience, agencies must first strengthen the technology environments supporting federal employees behind the scenes, taking care to break down barriers standing in the way of interoperability. With secure and integrated solutions, agencies can simplify service delivery and support seamless citizen experiences across a range of digital channels. They can also achieve several outcomes that support their mission, including data-driven decision-making, enhanced operational efficiency and improved trust and transparency. Improving the digital experience is typically a long, resource-intensive process, requiring a phased approach. Leaders can keep their initiatives on track with practical, mission-aligned roadmaps and the help of trusted partners with deep cross-industry expertise.

CDW can help your agency deliver digital services seamlessly and securely.

Federal agencies are under growing pressure to deliver digital services that are accessible, efficient and secure. A series of mandates has elevated customer experience from an IT concern to a governmentwide priority tied directly to mission delivery and trust in government. To improve the citizen experience, agencies must first strengthen the technology environments supporting federal employees behind the scenes, taking care to break down barriers standing in the way of interoperability. With secure and integrated solutions, agencies can simplify service delivery and support seamless citizen experiences across a range of digital channels. They can also achieve several outcomes that support their mission, including data-driven decision-making, enhanced operational efficiency and improved trust and transparency. Improving the digital experience is typically a long, resource-intensive process, requiring a phased approach. Leaders can keep their initiatives on track with practical, mission-aligned roadmaps and the help of trusted partners with deep cross-industry expertise.

CDW can help your agency deliver digital services seamlessly and securely.

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The Digital Experience Mandate

Federal IT leaders are no longer tasked with simply maintaining and modernizing their technology environments. Thanks to federal digital experience mandates handed down in recent years, agencies are now on the front lines of an effort to make government services more accessible and efficient for the citizens who rely on them.

In 2021, the Biden administration issued Executive Order 14058, which called for specific improvements and new digital tools, including the modernization of agency websites, a unified digital platform for veterans, and a digital “Federal Front Door” through which people could access all government benefits and services.

Then, in 2023, OMB Memorandum M-23-22 provided guidance on how agencies should design and deliver websites and digital services to the public. Titled “Delivering a Digital-First Public Experience,” the memorandum directed agencies to make their sites mobile-first, secure by design and optimized for search.

Still, improving the citizen experience has proved challenging. Agencies must follow strict compliance requirements and established procurement and budgeting processes when making changes to their digital ecosystems, and agency leaders want assurance that any new investments will advance their mission. Other major hurdles include cybersecurity concerns, legacy IT and talent shortages.

These challenges point to a critical, sometimes overlooked factor in the citizen digital experience: the digital experience of federal employees. Citizens interact with the government through websites, portals, forms and contact centers, but these touchpoints all depend on the applications, infrastructure and data environments that support employees behind the scenes. Only when federal workers are equipped with secure, integrated IT tools can they deliver seamless citizen experiences.

Ultimately, agencies are being asked to do three things at once: deliver intuitive, human-centered services; maintain rigorous security and compliance standards; and improve mission outcomes with constrained resources. Digital experience is no longer merely an IT initiative. Instead, it has become one of the primary ways that government delivers services, demonstrates responsiveness and builds trust with the public.

FedRAMP

The Federal Risk and Authorization Management Program provides a governmentwide approach to security assessment, authorization and continuous monitoring for cloud products and services. The framework enables adoption of modern digital services that can impact the citizen experience.

Source: FedRAMP

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CDW can deliver seamless digital experiences securely and efficiently.

The Digital Experience Mandate

Federal IT leaders are no longer tasked with simply maintaining and modernizing their technology environments. Thanks to federal digital experience mandates handed down in recent years, agencies are now on the front lines of an effort to make government services more accessible and efficient for the citizens who rely on them.

In 2021, the Biden administration issued Executive Order 14058, which called for specific improvements and new digital tools, including the modernization of agency websites, a unified digital platform for veterans, and a digital “Federal Front Door” through which people could access all government benefits and services.

Then, in 2023, OMB Memorandum M-23-22 provided guidance on how agencies should design and deliver websites and digital services to the public. Titled “Delivering a Digital-First Public Experience,” the memorandum directed agencies to make their sites mobile-first, secure by design and optimized for search.

Still, improving the citizen experience has proved challenging. Agencies must follow strict compliance requirements and established procurement and budgeting processes when making changes to their digital ecosystems, and agency leaders want assurance that any new investments will advance their mission. Other major hurdles include cybersecurity concerns, legacy IT and talent shortages.

These challenges point to a critical, sometimes overlooked factor in the citizen digital experience: the digital experience of federal employees. Citizens interact with the government through websites, portals, forms and contact centers, but these touchpoints all depend on the applications, infrastructure and data environments that support employees behind the scenes. Only when federal workers are equipped with secure, integrated IT tools can they deliver seamless citizen experiences.

Ultimately, agencies are being asked to do three things at once: deliver intuitive, human-centered services; maintain rigorous security and compliance standards; and improve mission outcomes with constrained resources. Digital experience is no longer merely an IT initiative. Instead, it has become one of the primary ways that government delivers services, demonstrates responsiveness and builds trust with the public.

CDW can deliver seamless digital experiences securely and efficiently.

Key Customer Experience Mandates at a Glance

OMB A-11
Section 280

This establishes a framework for managing customer experience across federal services and requires designated High-Impact Service Providers to identify priority services, assess customer experience capacity, collect customer feedback and use performance data to improve service delivery.

21st Century
IDEA

Passed in 2018, the Integrated Digital Experience Act requires federal agencies to modernize public-facing websites and digital services and directs agencies to improve website usability, digitize forms, accelerate the use of electronic signatures and deliver more consistent online services.

Zero-Trust
Mandate

OMB Memorandum M-22-09, issued in 2022, requires agencies to meet specific zero-trust cybersecurity goals, including stronger protections for identity, devices, applications, data and networks. It supports strong safeguards for citizen data and secure, reliable digital interactions.

Key Customer Experience Mandates at a Glance

OMB A-11
Section 280

This establishes a framework for managing customer experience across federal services and requires designated High-Impact Service Providers to identify priority services, assess customer experience capacity, collect customer feedback and use performance data to improve service delivery.

21st Century
IDEA

Passed in 2018, the Integrated Digital Experience Act requires federal agencies to modernize public-facing websites and digital services and directs agencies to improve website usability, digitize forms, accelerate the use of electronic signatures and deliver more consistent online services.

Zero-Trust
Mandate

OMB Memorandum M-22-09, issued in 2022, requires agencies to meet specific zero-trust cybersecurity goals, including stronger protections for identity, devices, applications, data and networks. It supports strong safeguards for citizen data and secure, reliable digital interactions.

cdw

Building the Digital Experience Foundation

To meet rising expectations, federal agencies must move beyond incremental upgrades and adopt a platform-based approach to digital experience. Legacy systems, interoperability gaps and complex infrastructure environments all present barriers that make it difficult to deliver consistent experiences across channels. The core challenge is not simply deploying new tools, but rather integrating systems, data and workflows into a cohesive environment that supports both citizens and employees. To do that, agencies must ensure these six foundational building blocks are in place:

UNIFIED ENDPOINT AND PLATFORM MANAGEMENT: Agencies need centralized visibility and control across the devices, applications and platforms that support digital service delivery. Unified endpoint and platform management tools help IT teams streamline updates, manage device lifecycles and support consistent user experiences across various work settings. Management solutions with policy-based controls allow IT teams to centrally set rules around access, identity and security practices. These policies can then be automatically applied across users, devices, applications and environments, rather than through manual configurations.

CLOUD-ENABLED, MODULAR INFRASTRUCTURE: Legacy applications have developed deep integrations with mission-critical infrastructure over the course of decades, making it difficult to transform IT environments without introducing risk and disruption. Cloud-enabled, modular infrastructure provides scalability and flexibility, allowing agencies to modernize incrementally while maintaining continuity of operations. It also makes a phased modernization strategy possible, giving agencies the ability to make new investments as budget becomes available. Strong governance practices ensure these investments support interoperability and don’t create new siloes or rigid dependencies.

CONNECTED DATA ARCHITECTURE: Agencies can also address interoperability through proactive data management. Like organizations in other industries, federal agencies often rely on systems that were built for specific programs, functions or mission areas, creating data silos that limit visibility and make innovation more difficult. A connected data architecture allows information to move securely across applications, departments and service channels. This connectivity, in turn, gives users the context they need to resolve requests, provides leaders with better insights and supports emerging technologies such as AI.

LAYERED SECURITY SOLUTIONS: Security must be embedded across every component of the digital experience. The goal is not merely to protect systems but to do so in a way that preserves usability and service delivery. Security solutions that are “bolted on” tend to introduce friction, making it difficult for users to access resources, sometimes even incentivizing risky work-arounds. By contrast, a secure-by-design approach with layered tools lets agencies protect sensitive data and support compliance without damaging the user experience.

CITIZEN EXPERIENCE PLATFORMS: While data center infrastructure and enterprise apps support employees behind the scenes, most citizens interact with agencies via web portals, mobile applications and contact centers. These experiences must be as seamless and responsive as possible, allowing citizens to find information, submit forms, check the status of requests and complete routine transactions with ease. Increasingly, organizations are implementing AI features in their contact centers, introducing capabilities such as automated call summaries, sentiment detection and intelligent routing.

FLEXIBLE TALENT STRATEGY: In addition to technology investments, agencies need human capital to plan, deploy and manage modern digital experiences. This can be difficult in environments where legacy systems have been customized over decades, especially for agencies with a “silver” workforce, where some technologies are understood by a relatively limited number of staffers who are eligible to retire soon. A trusted professional and managed services partner can supplement internal staff, providing flexible, on-demand expertise that bridges skills gaps and accelerates IT initiatives.

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Metrics That Matter

By tracking clear, outcome-focused data points, agencies can ensure their digital experience initiatives are improving access, reducing friction and supporting mission delivery.

Service Resolution Time: Tracks how quickly agencies resolve citizen or employee requests and helps leaders identify bottlenecks, reduce delays and improve the overall service experience

Self-Service Completion: Measures whether users can complete common tasks, such as password resets or form submissions, without additional assistance and demonstrates whether digital tools are intuitive, accessible and effective

User Satisfaction: Captures how users themselves perceive the digital experience and provides direct insight into how initiatives are affecting usability and responsiveness, as well as the trust that employees and citizens have in government technologies and services

Accessibility Compliance: Shows whether digital services meet accessibility requirements, helping agencies ensure online experiences are usable for people of all abilities

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cdw

Building the Digital Experience Foundation

To meet rising expectations, federal agencies must move beyond incremental upgrades and adopt a platform-based approach to digital experience. Legacy systems, interoperability gaps and complex infrastructure environments all present barriers that make it difficult to deliver consistent experiences across channels. The core challenge is not simply deploying new tools, but rather integrating systems, data and workflows into a cohesive environment that supports both citizens and employees. To do that, agencies must ensure these six foundational building blocks are in place:

UNIFIED ENDPOINT AND PLATFORM MANAGEMENT: Agencies need centralized visibility and control across the devices, applications and platforms that support digital service delivery. Unified endpoint and platform management tools help IT teams streamline updates, manage device lifecycles and support consistent user experiences across various work settings. Management solutions with policy-based controls allow IT teams to centrally set rules around access, identity and security practices. These policies can then be automatically applied across users, devices, applications and environments, rather than through manual configurations.

CLOUD-ENABLED, MODULAR INFRASTRUCTURE: Legacy applications have developed deep integrations with mission-critical infrastructure over the course of decades, making it difficult to transform IT environments without introducing risk and disruption. Cloud-enabled, modular infrastructure provides scalability and flexibility, allowing agencies to modernize incrementally while maintaining continuity of operations. It also makes a phased modernization strategy possible, giving agencies the ability to make new investments as budget becomes available. Strong governance practices ensure these investments support interoperability and don’t create new siloes or rigid dependencies.

CONNECTED DATA ARCHITECTURE: Agencies can also address interoperability through proactive data management. Like organizations in other industries, federal agencies often rely on systems that were built for specific programs, functions or mission areas, creating data silos that limit visibility and make innovation more difficult. A connected data architecture allows information to move securely across applications, departments and service channels. This connectivity, in turn, gives users the context they need to resolve requests, provides leaders with better insights and supports emerging technologies such as AI.

LAYERED SECURITY SOLUTIONS: Security must be embedded across every component of the digital experience. The goal is not merely to protect systems but to do so in a way that preserves usability and service delivery. Security solutions that are “bolted on” tend to introduce friction, making it difficult for users to access resources, sometimes even incentivizing risky work-arounds. By contrast, a secure-by-design approach with layered tools lets agencies protect sensitive data and support compliance without damaging the user experience.

CITIZEN EXPERIENCE PLATFORMS: While data center infrastructure and enterprise apps support employees behind the scenes, most citizens interact with agencies via web portals, mobile applications and contact centers. These experiences must be as seamless and responsive as possible, allowing citizens to find information, submit forms, check the status of requests and complete routine transactions with ease. Increasingly, organizations are implementing AI features in their contact centers, introducing capabilities such as automated call summaries, sentiment detection and intelligent routing.

FLEXIBLE TALENT STRATEGY: In addition to technology investments, agencies need human capital to plan, deploy and manage modern digital experiences. This can be difficult in environments where legacy systems have been customized over decades, especially for agencies with a “silver” workforce, where some technologies are understood by a relatively limited number of staffers who are eligible to retire soon. A trusted professional and managed services partner can supplement internal staff, providing flexible, on-demand expertise that bridges skills gaps and accelerates IT initiatives.

Click Below To Continue Reading

arrow

Metrics That Matter

By tracking clear, outcome-focused data points, agencies can ensure their digital experience initiatives are improving access, reducing friction and supporting mission delivery.

Service Resolution Time: Tracks how quickly agencies resolve citizen or employee requests and helps leaders identify bottlenecks, reduce delays and improve the overall service experience

Self-Service Completion: Measures whether users can complete common tasks, such as password resets or form submissions, without additional assistance and demonstrates whether digital tools are intuitive, accessible and effective

User Satisfaction: Captures how users themselves perceive the digital experience and provides direct insight into how initiatives are affecting usability and responsiveness, as well as the trust that employees and citizens have in government technologies and services

Accessibility Compliance: Shows whether digital services meet accessibility requirements, helping agencies ensure online experiences are usable for people of all abilities

CDW can help your agency achieve its goals for modernization and digital transformation.

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